Let’s talk
Hi, I’m Tri Lastiko.
Ideas are a start. I bring together people, growth, and practical technology to turn them into something that works.
FOUNDER OF SAB · CO-FOUNDER OF KODE
A little about meBUILDING & CONNECTING THROUGH
A global perspective.
Jakarta at heart.
A LITTLE CONTEXT
I learn by building, and by staying curious about how things could work better.
My international journey began in 2007, when I started living abroad. Those years broadened the way I see business, people, and opportunity. Today, Jakarta is home.
Since 2017, I’ve built ventures and delivered hundreds of projects alongside my teams. At SAB, I focus on B2B growth. At KODE, where I’m co-founder and Chief of Growth, I help organizations turn AI from a possibility into something they can use.
Previously, I worked with Germany-based woogency. That relationship continues today: woogency remains a core SAB client. That continuity says a lot about how I like to work: with care, consistency, and a long-term view.
You may know me as Tico on LinkedIn.
THE THREAD THROUGH IT ALL
Between people and opportunities.
Between a good idea and everyday practice.
Between what’s possible and what’s useful.
02 / VENTURES
Helping businesses find their next opportunity — through better customer conversations and practical technology.
B2B LEAD GENERATION & DIGITAL MARKETING
From finding the right prospects to creating the conversations that move a business forward. B2B lead generation, websites, and e-commerce.
ENTERPRISE AI ADOPTION
Helping organizations in Indonesia adopt AI through strategy, implementation, operations, and training. From the first question to everyday use.
Have a B2B growth challenge you’d like to work through?
Book a strategy call03 / NOTES & PERSPECTIVES
A perspective on choosing a channel that fits your stage, your buyer, and your immediate priorities.
Read on LinkedInSeven questions about qualification, process, and ownership to bring into your next agency conversation.
Read on LinkedInA reflection on building SAB, the people behind the journey, and the lessons that stayed with me.
Read on LinkedIn04 / SPEAKING & CONVERSATIONS
A founder’s perspective on finding customers, putting AI to work, and building a business from Indonesia.
For your next event, podcast, interview, or conversation with a room full of curious people.
What it takes to reach relevant buyers, align sales and marketing on lead quality, and build an outbound process that creates useful conversations.
For founders, sales leaders & marketing teamsChoosing a business problem before choosing a tool. A conversation about where AI belongs in your workflows, what adoption requires, and how to bring your team along.
For business leaders & teams exploring AI adoptionLessons from building SAB, co-founding KODE, and working across markets. On finding focus, developing a team, and creating client relationships that last.
For entrepreneurs, agency owners & business communitiesBased in Jakarta. Let’s discuss your audience and format.
Tri Lastiko is a Jakarta-based entrepreneur and AI practitioner, founder of SAB, and co-founder and Chief of Growth at KODE. Since 2017, he has built ventures and delivered hundreds of projects with his teams. His international journey began in 2007, informing a perspective that connects business growth, practical AI adoption, and long-term relationships. He shares lessons from building businesses and putting technology to work.
AWAY FROM THE DESK
I’m curious about what AI makes possible. I also make room for a game of padel, a new place to explore, and quality time with family and friends.
Good company. A change of scenery. A little perspective.
LET’S START A CONVERSATION
Say hello, share an idea, or invite me into a conversation. Whether it’s business, AI, a podcast, or a new connection, I’d like to hear from you.
[email protected] SAB WhatsApp · +62 821 7733 6889Jakarta, Indonesia · UTC+7